Jul 30, 2022
In Wellness Forum
Recently, Sina Technology launched a "Do you feel ugly when you pay with your face?" ” questionnaire survey, 59.6% of users think that they will feel ugly when they pay by face, and they are not as good-looking as they usually take pictures. After being dissed collectively by netizens to pay for face brushing, Alipay publicly stated on July 2 that the face brushing system in stores nationwide phone number list will launch the beauty function within a week, and the face brushing will be more beautiful than the beauty camera. After the face-swiping beauty function was launched, according to the latest data provided by Alipay, the number of users who used face-swiping to pay showed a sharp increase year-on-year, of which women increased by 123% and men increased by 106%. Behind this surge, is it purely accidental or a long-planned plan? We analyze the principle behind it through the FBM model. The FBM model is a new model for understanding human behavior proposed by Fogg, a professor of behavioral science at Stanford University, referred to as FBM. In this model, the professor believes that the production of a person's behavior is the product of three inseparable factors: behavioral motivation (Motivation) , behavioral ability (Ability) and trigger mechanism (Triggers) . 1. Face brushing after beautification helps users relieve environmental anxiety and reduce resistance to action We all know that mobile payment is more convenient and traceable than cash payment, but in the field of mobile payment, scanning code payment has always occupied a leading position. As early as 2013, the concept of face-scanning payment was launched. By 2018, it entered the public life. The volume and usage rate of the face-scanning payment market did not achieve the expected results.