Jun 15, 2022
In Wellness Forum
A colleague in the company who likes to drink milk tea executive list once ordered a cup of milk tea on the takeaway platform. After receiving it, he not only took pictures and sent them to the circle of friends, but also sent them to Amway one by one, saying: Look, this milk tea is called "Beaten Sea King Lemon Tea". "Look at this green milk tea (fresh lemon slices), it's too executive list vivid, it looks too much like the sea king, the sea king should be beaten. After speaking, he took another sip, as if he had beaten Sea King, which was a relief. With the help of my colleagues, we also ordered a cup of "Beaten Sea King" on the takeaway platform. Beaten Sea King", we even saw "Scumbag Men's executive list Lemon Tea" and "Scumbag Women's Lemon Tea", and Like Neptune Lemon Tea, they are all green, and their sales are quite high. In this world of milk tea, where Heytea, Naixue, and Michelle Bingcheng reign supreme, it is incredible that such a niche brand should stand out. What do these niche brands rely on for cornering overtaking? It is the design ability of explosive products . The first time I saw Handmade Lemon Tea was a video of HEYTEA, but it turned out that some newly opened milk tea shops specializing in lemon executive list tea were the ones that made Handmade Lemon Tea flourish. They do not develop new products, but only make executive list micro-innovations on popular products on the market. The results are even more popular than the original popular ones. They seem to imitate, but they actually surpass them. The market share of milk tea in Jianghu seems to have settled, but an unknown small milk tea shop, because of the emergence of a executive list popular product, has the confidence to challenge these top milk tea brands. If I were a top brand, I would also be very anxious, and I might be kicked off one day. So, how can this kind of explosive products that make small brands counterattack and have great power be designed?