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Tanmoy Mukharjee
Apr 09, 2022
In Wellness Forum
Beyond creative, you also need to plan for printing (usually 2-3 weeks) and mailing services (1 week). Naturally all of these services mailing list can be rushed. As for delivery times, expect delivery in a few days if you're mailing first class. With standard postage (bulk rate), your mailing may take 10-14 days (sometimes longer) depending on the location of your target audience. 17. Response Tracking and Measurement If you're only doing one mailing at time with no tested elements, this is pretty simple. You just mailing list count the number of response you get - from all response channels. But what if you have overlapped mailings or you're testing different lists or different offers or creative? Then you need to develop tracking codes to identify the source of each response. 18. Response Analysis and Adjustment The most common analysis is the response rate, but this doesn't take into account the quality mailing list of the lead or the cost of the lead. We prefer analyzing programs on a cost-per-lead or cost-per-qualified-lead basis. If the sales cycle is short enough, we can also analyze according cost-per-order. Based on the response, this is also a time to make adjustments.
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Tanmoy Mukharjee

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